BA (Hons) Creative Direction

Program Description

Course Overview This course equips you with the strategic and practical skills to lead as a Creative Director, from initial concept through to final delivery. You will master design thinking and empathetic client engagement to develop innovative, human-centered solutions. The curriculum is defined by hands-on, industry-facing projects that build your professional network and confidence in managing teams and resources. Key Program Highlights Master design thinking methodologies and advanced brainstorming techniques to generate impactful ideas. Lead real-world projects and industry simulations, learning to manage timelines, people, and budgets effectively. Develop deep user empathy to place people at the heart of your design process and surpass client expectations. Gain direct experience by collaborating with industry professionals, agencies, and live clients. Build a powerful professional network and portfolio within a university-wide creative community that mirrors the industry.