MSc Strategic Digital Marketing

Program Description

Course Overview This dual-accredited (DMI & CIM) MSc in Strategic Digital Marketing equips professional marketers with the advanced skills needed to excel in senior roles within a rapidly evolving digital landscape. The curriculum masterfully integrates core marketing principles with cutting-edge trends like AI, big data, and Martech. You will graduate ready to design and lead high-impact, creative marketing strategies for any global organization. Key Program Highlights Dual professional accreditation from the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM) Curriculum focused on future-proof skills in AI, data analytics, UX, and marketing technology Practical learning through live client case studies and analysis of real-world marketing campaigns Develop expertise in strategic planning, brand leadership, and managing global digital marketing initiatives Master the highly sought-after ability to create integrated digital marketing plans for any business